WOMD. Now Available at Your Nearby Staples!

I read with interest, recent reports of a 3-D printed hand gun, created by Defense Distributed, being test-fired at a gun range just south of Austin, Texas. Defense Distributed, whose website bills itself as "The Home of the Wiki Weapons Project," fired the gun in front of an observer from Forbes, and you can view the gun, named The Liberator, being test-fired in a video taken during the test and posted on YouTube. Defense Distributed also announced it would post the gun's blueprints and construction details on the company's ownDefCAD design site. For you history buffs, the "Liberator" was also the name of a single-shot pistol designed to be distributed by dropping them from airplanes flying over France during World War II.

The gun isn’t completely plastic – the firing pin is a common metal nail that can be purchased at a hardware store and can be detected by metal detectors – and that single metal nail apparently makes it legal under U.S. law (the Undetectable Firearms Act of 1988; Pub.L. 100–649, H.R. 4445, 102 Stat. 3816). The 3-D printer used to make the rest of the plastic components is a Dimension SST 3D printer made by Stratasys, which apparently now has a U.S. federal license to manufacture firearms.

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Useless But Compelling Facts - April 2013

EXTRA, EXTRA !  WORLD WIDE WEB CELEBRATES BOTH A BIRTHDAY AND AN ANNIVERSARY!!

In a world of “firsts,” Legal Bytes is publishing a Useless But Compelling Fact – both the Question & the Answer at the same time. We will, of course, return to our normal (do we have a "normal") pattern shortly, but this one is too good and too timely to pass up.

Today is the 20th Anniversary or, if you prefer, the 20th Birthday, of the World Wide Web. Yes, exactly 20 years ago, the European Organization for Nuclear Research known as CERN made the technology, promulgated by Sir Tim Berners-Lee, that is the foundation of the World Wide Web, freely available for anyone to use. An international organization established in 1954, CERN also operates the world's largest particle physics laboratory. The decision to open the technology to everyone transformed the Internet from primarily a communication and data transmission network into a platform where everyone can freely share anything and everything, from music and images and videos, to educational and scientific materials, and where interactions, networked globally, can reach millions and often billions at the speed of light.

To commemorate the event and mark the anniversary, CERN has republished the first website at the original URL from 20 years ago. Not particularly exciting, but definitely enlightening – it shows us how much the World Wide Web has changed and illuminates what may yet be ahead in the evolution of our use of this formidable and dynamic technology. Take a look at the original website and web page at the following URL:

http://www.w3.org/History/19921103-hypertext/hypertext/WWW/TheProject.html

What else do we need to say? Well, how about Happy Birthiversary WWW!!!

"No taxation without representation"

In the mid-1700s, British colonists in the 13 Colonies, which eventually became the original United States of America, began to summarize their primary grievance against British rule with the slogan, "No taxation without representation." Although certainly not the only cause, many historians agree this was one of the primary grievances that led to the American Revolution. Well this year - 2013 - marks a Centennial which I suspect not a single citizen of the United States will hail as worthy of celebration. This is the 100th anniversary of the tax law.

Tax laws in the United States did exist before 1913. In fact, Congress passed the Revenue Act of 1861 during the Civil War to help pay for the expense of war, but this tax was repealed 10 years later. Then in 1894, Congress enacted a "flat rate" income tax, but the U.S. Supreme Court ruled that law unconstitutional the very next year since it constituted a direct tax that was not allocated on a pro rata basis by each state’s population.

The modern day income tax on individuals arises from the 16th Amendment to the U.S. Constitution that was passed by Congress in 1909, and that legislated the state apportionment requirement out of existence, giving Congress the authority to enact what has become the individual income tax we all know and love today. Since any amendment to the U.S. Constitution requires ratification by at least three-fourths of the states, the Congressional legislation did not actually become the 16th Amendment to the United States Constitution until February 1913, when it was ratified by the state of Wyoming.

Until World War II, income tax applied to less than 10 percent of the U.S. population, and since the tax brackets were graduated, tax historian Joseph Thorndike has noted that in 1935, when the threshold for reaching the top tax bracket was income of $5 million, the top bracket applied to only one person in the United States – John D. Rockefeller, Jr. One last bit of IRS trivia – the filing date for income tax in the United States used to be March 15, but the date was pushed to April 15 when Congress overhauled the income tax statutes in 1954.

I’m sure every U.S. citizen now believes that one of the results of the American Revolution remains that each of us feel absolutely represented by our federal government and therefore we don’t mind paying taxes. Right? Just in case you did want to have your own personal celebration of the 100th anniversary, please feel free to print your own copy of the original 1913 IRS Form 1040 and do with it what you wish. I might just fill it out and send it in today!

New York E-Retail Ruling May Tax the Supreme Court

This post was written by Kelley C. Miller and Daniel M. Dixon.

On March 21, we posted Clouds Continue To Rain State Tax On Retailers, the most recent in a series of blog posts related to the U.S. state tax implications of cloud computing, e-Commerce and retailing. To keep the thread going, this past Thursday (March 28), the New York Court of Appeals, the highest state court thus far to consider the issue, issued a much-anticipated ruling in Overstock.com v. New York Department of Taxation and Finance (combining two similar cases brought by e-retailers Overstock.com and Amazon.com. At issue is the New York statute that requires the collection of sales or use tax from an e-retailer (a remote vendor) with no physical presence in the state, if, as part of its business model, it pays in-state residents to assist in business solicitation; and the question being litigated is whether that statute violates the Due Process Clause or Commerce Clause of the U.S. Constitution. The Trial Court—and now the Court of Appeals—have upheld the law.

Significant to the Court of Appeals’ decision is its deference to the bright-line requirement of physical presence necessary for a state to require sales or use tax collection. This standard was set forth by the United States Supreme Court in Quill v. North Dakota (504 U.S. 298; 1992). Although the Court of Appeals acknowledged that Quill is still applicable even though the “world has changed dramatically in the last two decades,” it nonetheless noted that changing the physical-presence requirement in light of the way e-retailers now conduct their business, “would be something for the United States Supreme Court to consider.” A key issue in the case was whether the in-state residents hired or engaged by Overstock and Amazon, and who were involved in soliciting business – they are often referred to as “affiliates” – were actively soliciting customers in the state or whether their actions were more akin to that of an advertiser seeking to influence buying patterns – conduct that might be seen as more passive and, accordingly, would not meet Quill’s physical presence standard.

Despite hopes that the Court of Appeals might address this issue in its decision, the majority deferred discussion of this important distinction in lieu of a more focused analysis of whether the New York statute was unconstitutional on its face. The court held that a discussion of the affiliates’ activities was not warranted as neither Overstock.com nor Amazon.com could prove there were no circumstances under which the statute could be constitutionally applied: "The bottom line is that if a vendor is paying New York residents to actively solicit business in this state, there is no reason why that vendor should not shoulder the appropriate tax burden."

The dissenting opinion, however, does address the possibility that there could be significant distinctions between those who act as sales agents for a company and those who place advertisements for a company on websites. The dissent noted that mere advertising by a remote seller, through use of an in-state affiliate that might place advertisements on websites, does not meet the Quill test for physical presence. Placing links on websites from within the state to e retailers are advertisements and not solicitations.

Reacting to the decision, Overstock.com indicated that it may ask the United States Supreme Court to review the issue. In a press release issued yesterday by Overstock.com, Acting Chief Executive Officer Jonathan Johnson noted, "Given that courts in other states have upheld U.S. Supreme Court precedent, and struck down similar laws, the matter appears ripe for resolution by the U.S. Supreme Court." To ask the Supreme Court to review the ruling in the case, a petition for writ of certiorari would be due on or before June 26.

The Reed Smith State Tax Team will be closely following developments in this case, including not only the possibility of an appeal to the United States Supreme Court, but also the status of The Main Street Fairness Act of 2013 – U.S. federal legislation currently pending in the House of Representatives (and recently given symbolic approval in the Senate) that would allow states to impose sales and use tax requirements on e-retailers (presumably engaged in inter-state commerce) even if the e-retailer does not have a physical presence in a state.

For more information regarding these developments and to stay on top of the legal wrangling in state taxation related to e-Commerce, contact Kelley C. Miller or Daniel M. Dixon directly. Of course, you can always find out more about our Cloud Computing initiative or get the assistance you need by contacting me, Joe Rosenbaum, or the Reed Smith attorney with whom you regularly work.

Clouds Continue To Rain State Tax On Retailers

As you may remember, this past January, Reed Smith presented a teleseminar entitled: State Tax Update: States Can Be Taxing in a Digital World, led by Dan Dixon and Kelley Miller, who are leading the charge in keeping clients informed as the worlds of cloud computing and state tax converge - or perhaps we should say "collide."

Increasingly, states are scrutinizing the operations of cloud providers and their cloud-related business activities as they seek ways to force online retailers to collect sales tax from customers. Dan and Kelley have become recognized leaders in this area, closely monitoring all 50 state tax departments within the United States, and the dynamically evolving landscape. Dan and Kelley continue to assist clients, speak and write about new state tax developments, and have been quoted in a variety of media sources, including BusinessWeek, The Wall Street Journal, Forbes, NPR, NetworkWorld, E-Commerce Times and The Hartford Courant.

Dan and Kelley have prepared a recent Reed Smith Client Alert, entitled “The Wall Street Journal, Forbes, BusinessWeek and Fortune 500 Companies All Agree: No One Knows Taxing the Cloud Like Reed Smith State Tax!” You can read the full alert online “Cloud Computing is Taxing (Web)”, or you can download a PDF version “Cloud Computing is Taxing (PDF).”  As you may also recall, in 2010 Reed Smith launched a cloud computing initiative, commissioning a series of individual white papers, now compiled into a comprehensive work entitled, “Transcending the Cloud: A Legal Guide to the Risks and Rewards of Cloud Computing.”

For more information regarding this alert or to stay on top of the developments in state taxation related to cloud services, products, and platforms, from Reed Smith lawyers who really know this area, contact Dan Dixon or Kelley C. Miller directly. Of course, you can always find out more about our Cloud Computing initiative or get the assistance you need by contacting me, Joe Rosenbaum, or the Reed Smith attorney with whom you regularly work.

Trending Towards Service of Process via Facebook!

This post was written by Keri Bruce and Lisa Kim.

Just a few weeks ago Legal Bytes updated its reporting (which has been going on since 2009) noting that the U.S. District Court for the Southern District of New York in Fortunato v. Chase Bank USA (S. D.N.Y June 7, 2012) declined to permit a plaintiff to effect service of process on a defendant via Facebook (see,Service of Process by Facebook? Not Just Yet!). However, it seems that legislators and courts alike are opening up to the idea of allowing service through social media where it would be reasonably likely for the defendant to receive actual notice. In the fast-paced world of digital technology and social media, the courts are indeed moving just a wee bit faster (do they have a choice?).

Last month, Rep. Jeff Leach, R-Plano, introduced a Texas bill (H.B. 1989) that would allow courts to approve the use of substituted service of process through a social media website. Specifically, this law would allow the court to prescribe substituted service through a social media website if: “(1) the defendant maintains a social media page on that website; (2) the profile on the social media page is the profile of the defendant; (3) the defendant regularly accesses the social media page account; and (4) the defendant could reasonably be expected to receive actual notice if the electronic communication were sent to the defendant’s account.”

Similarly, last week, in FTC v. PCCare247 Inc., S.D.N.Y, the U.S. District Court for the Southern District of New York granted the Federal Trade Commission (FTC) permission to effect service of process (although not the summons and complaint) via Facebook and email upon five defendants based in India. You can read the entire Order No. 1:12-cv-07189-PAE issued March 7, 2013 here.

In the PCCare247 case, the FTC alleged that the defendants operated a scheme, largely out of call centers located in India, that tricked American consumers into spending money to fix non-existent problems with their computers. FTC served the defendants through the Indian Central Authority as required by the Hague Convention and also sent the summons and complaint to the defendants via email, Federal Express, and personal service via a process server. Although the Indian Central Authority (after more than five months) still had not responded to the FTC confirming that defendants had been served, the defendants received notice through the process server.

The request for service of process via Facebook and email came into play later when the FTC requested permission to serve additional documents on the defendants. The court granted the motion, holding that service via email and Facebook are not prohibited by the Convention or any other known international agreement. In addition, the court held that service via email and Facebook comports with due process as the FTC demonstrated the likelihood service via email and/or Facebook would reach the defendants. The court cited the fact that email addresses for service were used for various tasks in the alleged scheme to defraud consumers and defendants had used some of the emails to email the court.

The common thread between the Texas Bill and PCCare247 appears to be the high likelihood that service through these electronic means would give actual notice to the defendant. Indeed, in distinguishing Fortunato, the PCCare247 court specifically noted the FTC provided the court with “ample reason for confidence that the Facebook accounts identified are actually operated by defendants.” The Facebook accounts had been registered with email addresses known to be the email addresses of the defendants; the defendants listed their job titles at the defendant company as professional activities on their Facebook accounts and two of the defendants were shown to be “friends” with a third defendant.

The evolution of judicial precedent and thinking in this area will not only be interesting to watch but may also transform the manner in which the law, the courts and judicial systems around the globe confront and attempt to deal with legal professional and ethical issues (see generally, Friends on Facebook - Hold Them Close, Get Held in Contempt of Court!) Social media and technology, wired and wireless, continues to challenge every industry and profession and neither the law nor the legal profession are immune. Don’t hesitate to contact Keri Bruce, Lisa Kim if you want to know more about these issues, and, of course, you are always free to contact me, Joseph I. Rosenbaum, or any of the attorneys at Reed Smith with whom you regularly work. We would be happy to help.

Mississippi Ratifies the 13th Amendment - Thanks 'Lincoln'

To be honest, I wasn’t sure whether to post this directly on the Legal Bytes blog as a news item or list it under Useless But Compelling Facts. But the news won out.

So now it is official and perhaps an illustration of how life can imitate art – in this case the motion picture “Lincoln”, directed by Steven Spielberg. You can now add to the list of things for which the film, a brilliant characterization of Abraham Lincoln’s efforts to formally abolish involuntary servitude for all time, can take credit: the correction of an oversight for 18 years and perhaps the confirmation of an act that was 130 years in the making in the state of Mississippi.

As our story begins, Dr. Ranjan Batra, an associate professor at the University of Mississippi Medical Center, decided to do some fact-checking after viewing the movie. Curiously, it seems, he discovered that Mississippi had not legally effected the ratification of the 13th Amendment to the Constitution of the United States - the Amendment that abolished slavery in the United States.

Now in case you are wondering how this could be, a little legal procedural history is in order. In December 1865, three-fourths of the U.S. states ratified the 13th Amendment to the United States Constitution – a number sufficient to make the Amendment officially part of the Constitution. At the time, a number of states did oppose the Amendment – Mississippi among them. In the ensuing years after the Civil War ended, all of the remaining states eventually did vote to ratify the Amendment. Indeed, the Mississippi legislature voted to ratify the Amendment in 1995! But in order to make it official, the state was required to notify the U.S. Archivist of the passage of the resolution – and through some oversight, Mississippi never did so.

Well, Dr. Batra spoke to a colleague, Ken Sullivan, who in turn contacted Delbert Hosemann, the Mississippi Secretary of State. Secretary of State Hosemann, recognizing the oversight, sent a copy of the 1995 Mississippi resolution to the Office of the Federal Register January 30, 2013. According to published reports, on February 7, 2013, just more than a month ago, the Federal Register wrote to the state of Mississippi confirming that "with this action, the State of Mississippi has ratified the 13th Amendment to the Constitution of the United States."

Now isn’t that better than an Academy Award?

Identity Theft? Victim and Alleged Thief ID Each Other.

Digital or Analog, identity theft is frightening, anxiety provoking, and tedious - even if you aren’t in danger of losing money or at risk of physical injury. But it’s often not that simple - for the victim or the perpetrator. As an Applebee’s waitress in Lakewood, Colorado, found out, identity theft in the real world can be more frightening than digital theft.

A few weeks ago, the waitress, Brianna Priddy, while out with some friends (not while working), apparently lost her wallet with all of her credit cards, her checks, and her driver’s license, as well as the cash. She dutifully went through the time-consuming and sometimes frustrating process of calling, writing and notifying everyone she could remember, alerting them to stop transactions that may involve the lost instruments and identification, and asking for replacements. Not fun. Even when her bank called, alerting her to forged checks being issued, she probably resigned herself to living with some frustration, anxiety and pain for a while. But if you think digital identity theft is frightening, read on.

Fast forward, Ms. Priddy is now back at work, waiting tables. A group of young people at her station order drinks. She asks for ID. How amazing to find that one of the women at the table ordering a drink is none other than herself! Cloning? Not really. The woman in the group had offered the victimized waitress’ ID as proof, and I confess she must have been a lot calmer than I would have been. She didn’t let on and, according to reports, said to the patron, handing her back the ID, “I'll be right back with your Margarita." The waitress called police and despite what must have been a nerve racking eternity, she tried to appear calm and collected waiting for the police to arrive. They did and promptly arrested the woman patron on suspicion of theft, identity theft and criminal impersonation.

Not all criminals are as unwitting or as helpful as the alleged thief in this case. Not all identity thieves are that cooperative, even by accident. Most digital identity theft, compromises of personally identifiable information, and data breaches are more complex, and involve more than one individual and often cross-state and national borders - with multiple statutory and regulatory schemes that apply to you, the “victim.” Reed Smith has an entire group dedicated and experienced to help companies deal with identity theft - from preventive policies to defense of legal rights with respect to consumers and regulators. If you need more information about the complex legal and regulatory involved, contact me, Joseph I. Rosenbaum, or the Reed Smith attorney with whom you regularly work.

Useless But Compelling Facts - March 2013

This Useless But Compelling Fact question is a North American geographic conundrum in two parts.

First, on a standard U.S. English language keyboard (QWERTY), what is the only State in the United States that can be typed using letters on only one row?

Second, when one looks at a map of the United States, name the States that are the farthest North, South, East and West.

Good luck!

Useless But Compelling Facts - February 2013 Answer

Last month, on an arts & sciences theme, we focused on science and asked you to identify the scientific discovery associated with February 18th that was subsequently overturned in 2006. We asked you to tell us what the discovery was, who discovered it and what happened?

Guess who was first with all the right answers! None other than good friend, long-time Legal Bytes reader and a senior executive with the American Association for the Advancement of Science (AAAS), Mark S. Frankel. Congratulations.

Mark correctly told us that while Pluto, the ninth planet in the solar system, was discovered by American astronomer Clyde Tombaugh on February 18th, Pluto was recategorized as a dwarf planet and ‘plutoid’ in 2006.

Runner-up kudos goes to another friend and loyal reader, Samuel J. Dressler; who was a friend growing up in Washington Heights, a fraternity brother in university and remains a distant friend to this day. Sam noted that the name Pluto was first suggested by an 11-year-old English girl named Venetia Burney. The suggestion fit with the unofficial practice of giving planets the name of a Roman God (Pluto is the Roman God of the underworld). Coincidentally the name starts with the initials of the Planet X crusader, Percival Lowell, among other things, an astronomer best remembered as a key proponent of the notion that there were canals on Mars, founder of the Lowell Observatory in Flagstaff, Arizona and who is widely credited with being responsible for starting the work that ultimately led to the discovery of Pluto 14 years after his death. Thank you Samuel!

I can’t resist also giving an honorable mention to another good friend, David A. VanderNaalt, one whom I have known since my days at American Express, for sending me this:

 

Thanks Dave!

 

Nevada Authorizes Interstate Online Gambling Arrangements

While New Jersey Governor Chris Christie vetoed an online gambling bill earlier this month, the Governor of Nevada has signed legislation (Nevada 2013-AB114) [PDF] that enables and authorizes Nevada to make arrangements and enter into agreements with other States that legalize interstate online poker conducted across those state lines. The United States Department of Justice (DOJ) still holds that sports betting is illegal under the Interstate Wire Act of 1961 and there has been no move to repeal or amend the Unlawful Internet Gambling Enforcement Act of 2006 or, for example, the corresponding compliance obligations applicable to financial institutions imposed by the FDIC [PDF]. However, at the end of 2011, the DOJ released a memorandum indicating it no longer believes that non-sports related online betting and wagering (e.g., online poker) is prohibited by the Wire Act, essentially paving the way for States to act in the arena of intra-State online gambling – including sports wagering solely within the State.

Technically, the Nevada statute eliminates a provision in the existing law that would require either approval from the U.S. DOJ or some Federal enabling legislation and the effect is that the Gaming Commission in Nevada may now adopt regulations that authorize the State (ostensibly through the Governor’s office), to enter into agreements with other States. Obviously, each other State would require similar enabling legislation and New Jersey is poised to again send another bill to the Governor’s office in the hopes they can craft legislation Governor Christie is willing to sign.
Nevada has traditionally had a strong regulatory environment and the bill includes the following language expressing the intent and basis for the new legislation. The bill notes that “The state of Nevada leads the nation in gaming regulation and enforcement…” and “ … is uniquely positioned to develop an effective and comprehensive regulatory structure related to interactive gaming.” .

If you need more information about the complex legal and regulatory issues that relate to online or interactive gaming or gambling and the payment and e-Commerce implications and requirements, not only in the United States, but internationally, feel free to contact me, Joseph I. Rosenbaum or the Reed Smith attorney with whom you regularly work. 

What You Don't Know Can Hurt You

Multiple Choice Question: What do the following have in common:

“Privacy & Data Protection: Distinctions Between Surveillance and Secrecy”

“Ethics, Process, Privilege, Discovery and Work Product in the Digital Age”

“When Worlds Collide: Old Ethics and New Media”

“Outsourcing: The Law & Technology”

“The Changing Legal Landscape: Evolution or Revolution”

“Growing Your Business Internationally - What to Know Before You Go”

“Social Media, Mobile Marketing, Clouds and Crowds: (modules)

  • Advertising & Marketing in a Digital World
  • Media & Entertainment: Digital Rights and Wrongs
  • Financial Services, Payments & E-Commerce
  • Online Gaming, Gambling & Virtual Worlds
  • Apps & M-Commerce
  • Context & Geo-Marketing: Wi-Fi, Bluetooth, SMS, RFID, QR Codes & Augmented Reality
  • Operations & Performance, Security, Compliance and Interoperability
  • Wired & Wireless: Sweepstakes, Contests, Product Placement & Branded Entertainment
  • Anti-Social? Communication & Public Relations for Companies, Employees & Investors
  • Behavioral Advertising, Endorsements, Blogs, Buzz, Viral, Street Teams & Word of Mouth
  • Labor & Employment Policies in a Networked Age: The Good, The Bad & The Ugly
  • Crowd Sourcing, Crowd Funding, Crowd Investing: Today & Tomorrow

“Privacy, Data Protection & Globalizing Technology: Digital Commerce Brings Legal Challenges”

“Comparative Advertising Issues: Multinational Brands; Global Challenges”

“Direct to Consumer: Legal Challenges in the Digital Marketplace”

“Out of Control? Challenges to Privacy & Security in a Big Data World.”

 

Answers: (a) Seminars & Presentations Given; (b) Seminars & Presentations Available; (c) Targeted at Lawyers; (d) Targeted at Commercial and Business Management; (e) Relevant to Small-to-Medium Size Business; (f) Relevant to Multinational, International & Global Companies; (g) None of the Above; or (Y) All of the Above.

If you guessed (Y), you are correct. Let us know if any of these, a combination of these or a customized version of these or any other presentations might be right for you. Hey, you never know, but what you don’t know, can hurt you. For more information, contact me, Joe Rosenbaum, or the Reed Smith attorney with whom you regularly work.

Useless But Compelling Facts - February 2013

Continuing with our date related trivia themes, February 18th (yesterday) is an interesting day for Arts & Sciences in history.

On the 18th of February in 1564, Michelangelo Buonarotti, the famed Italian painter, sculptor and architect, died. On this same date in 1885, Samuel L. Clemens, a.k.a. Mark Twain, published Adventures of Huckleberry Finn, coming on the heels of his successful book, The Adventures of Tom Sawyer. Now those are the art factoids.

In science, however, February 18th has a discovery - that also has a somewhat unique fact - with which it is associated. The discovery, made in 1930, was subsequently overturned and determined to be incorrect in 2006.

What was the discovery, who discovered it and what happened to it?

Useless But Compelling Facts - August 2012 Answer

OK. OK. So it’s been a while. . . But trivia, like rock ‘n roll, never dies. So back in August, we asked a number of trivia questions about Augustus Caesar. As you will see below, only one person got the answers all correct and so here is what he told us - embellished a bit by yours truly.

First (and easiest) the name of the month in the Roman calendar before it was called August was Sextilis. Next, Augustus Caesar was actually born Gaius Octavius Thurinus on September 23, 63 BCE. He was referred to as Octavius, but after being adopted by Julius Caesar, he was called Gaius Julius Caesar Octavius. Octavius’ mother was Atia Balba Caesonia, a niece of Julius Caesar and thus Octavius was the grandson of Julius Caesar’s sister. When Octavius’ father died, Julius Caesar adopted Octavius and changed his name. You never learned this in Shakespearean English classes did you?

Subsequently, when the Roman Senate conferred the title of ‘Augustus’ upon him, he was known as Gaius Julius Caesar Augustus. Although Augustus was never crowned as Emperor, the Roman Senate did bestow a permanent title of ‘Imperatur’ or Commander-in-Chief upon him. Although ruthless to his enemies (and suspected enemies), Augustus is widely regarded as the leader who gave Rome its Golden Age, but heralded the onset of a long period of internal peace in the Roman Empire – sometimes called Pax Romana or Pax Augusta - lasting more than 200 years and ending with the death of Marcus Aurelius in 180 CE.

The winner of our August contents is our very own GALA member, colleague and friend from Australia, Peter Le Guay, partner at Thomsons Lawyers, who got every single part of the answer correct - ok, I had to prod a little, but he did. Congratulations Peter!

A New Twist to Chubby Checker - Oh No, Not an App for That!

Chubby Checker, whose real name is Ernest Evans, is suing Hewlett Packard for trademark infringement. Chubby Checker, an iconic music entertainer, rose to fame when his song “The Twist” first reached No. 1 on the charts in 1960 and his appearances on the "Ed Sullivan Show" and "American Bandstand" helped spawn a national, if not international, dance frenzy. His 2008 song “Knock Down the Walls” reached the top of the dance charts and sparked a brief comeback for the music legend.

Ernest Evans Corporation, one of Mr. Checker’s companies, was originally granted trademark rights for the use of his name in connection with musical performances. Later, The Last Twist Inc., another of his companies, was granted trademark rights for “Chubby Checker’s” in connection with food products, based on the release of a line of snack foods.

The mobile “app” named “The Chubby Checker” – no, we couldn’t possibly make this up – ostensibly enabled users who downloaded it to calculate the size of a male penis based on the individual’s shoe size. The development shop named Magic Apps, now non-existent, had touted the international appeal of the app, noting “The Chubby Checker” allows calculations based on U.S., UK and European shoe sizes.

Lawyers for Mr. Checker had sent HP a cease-and-desist letter last September and apparently the app was removed from all HP or Palm-hosted websites later that month. In the lawsuit filed in the U.S. District Court for the Southern District of Florida, lawyers for Mr. Checker, now 71 years old, claim that "irreparable damage and harm" has been done to the entertainer’s name and reputation, are seeking an injunction, and are asserting claims of millions of dollars in damages arising from “The Chubby Checker” app that Hewlett Packard Co. made available on Palm mobile devices starting in 2006. You may recall that HP acquired Palm in 2010, and a year later opted to shutter the production of Palm hardware, although it continued to provide technical support to existing Palm users.

The suit alleges that purchasers of the app, as well as anyone simply browsing the webpage, had been misled into believing that Chubby Checker had endorsed the app, and that the use of his name would confuse users who might reasonably conclude the singer had some association with the app bearing his name.

The lawsuit alleges that the defendants made millions of dollars exploiting the name of one of the greatest musical entertainers of our time, and claims the "Defendants' use of the name 'Chubby Checker' in its app is likely to associate the plaintiffs' marks with the obscene, sexual connotation and images evoked by defendants' app 'The Chubby Checker.'” You can read the filing in its entirety right here at Evans, et al. v. Hewlett Packard Company, et al., Case 2:13-cv-14066-JEM.

The Advertising, Technology & Media Law Group at Reed Smith has lawyers with decades of experience in working with advertisers and agencies, marketing and promotional companies, online, mobile, and traditional, handling matters involving celebrity endorsements – good, bad and sometimes ugly. Let us know if you need us. Call me, Joe Rosenbaum, or any of the Reed Smith lawyers with whom you regularly work. We are happy to help.