Posted on April 23, 2010 by Joseph I. Rosenbaum

Tension Between Privacy and Digital Behavioral Marketing

A few days ago (April 21, 2010), Joe Rosenbaum made a presentation to the Entertainment & Media Law Committee of the eMIPS Section of the New York County Lawyers Association. The presentation described the legal issues and implications arising from the tension between consumer privacy and online and digital behavioral marketing—a hot topic and an area that continues to spark debate and continues to evolve, as technology persists in being an enabler of greater functionality. You can view or download a .PDF of the presentation right here: Privacy Issues in Online & Wireless Advertising & Entertainment: Brave New World or 1984?

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