Joe is a partner in the global law firm of Reed Smith LLP and is co-chair of the firm’s global Advertising Technology & Media Law practice. Joe is a seasoned corporate commercial lawyer with domestic and international experience over a wide range of sophisticated and complex transactions, and subject matter involving the application of emerging and innovative technology to advertising, marketing, distribution, product development, branding, and media and entertainment, as well as its implications to privacy and data protection, security, risk management, compliance, customer service and operations.
Joe focuses on the law and policy relating to digital, online and interactive advertising & marketing, e commerce & information technology, digital content, media & entertainment law, online and interactive gaming & promotions, privacy & data protection, and major outsourcing and systems development and integration, to name the most prominent. Joe’s experience ranges from virtual worlds and social networking, to mobile marketing and user-generated content; buzz & viral marketing and widgets & gadgets, to streaming media and download-to-own proprietary content; digital rights management, systems and software development, licensing and distribution, to co-branded credit cards, loyalty rewards programs and celebrity endorsements; multinational promotions, branded entertainment and product placement, to brand management and protection of intellectual property rights; from sweepstakes and contests, to digital payment systems, PCI compliance digital broadcasting – in industries that include advertising, entertainment and media, banking and financial services, travel, air and lodging, technology, and much more.
Practice Areas
- Advertising Technology & Media
- Commercial Transactions & Contracts
- Digital Media & Entertainment
- Mergers & Acquisitions
Education
- J.D., New York Law School (1977)
- M.S., City College of New York (1971)
- B.S., City College of New York, Chemistry (1968)
Bar & Court Admissions
- New York
- U.S. District Court - Southern District of New York
Professional Affiliations
- Interactive Advertising Bureau, General Counsel & Corporate Secretary
- American Bar Association, Sections:
- Science and Technology (past Council member)
- Entertainment & Media
- International Law
- Black Forest Group - Board of Directors, General Counsel & Secretary
- Center for the Study of Law, Science and Technology at the College of Law, Arizona State University - Founding & Current Advisory Board Member
- National Conference of Lawyers and Scientists (1994-2002) - Served as one of six ABA appointed members
- Committee on Scientific Freedom & Responsibility, AAAS (2004-2007) (Washington, D.C.) – Member and Past Chair - Awards Panel
