ATM @ Reed Smith
Reed Smith's Advertising Technology & Media practice has represented the advertising, marketing and promotion industries, and major corporations in technology transactions, and digital, e-commerce and online matters, cumulatively for well more than 50 years. Our practice covers areas as diverse as truth-in-advertising, intellectual property, celebrity endorsements, rights of advertisers pursuant to collective bargaining agreements with performing unions, e-commerce, sweepstakes, contests, promotions, event management, sponsorships, application outsourcing, gift cards, product placement, licensing, defamation, invasion of privacy, contracts, mergers and acquisitions, joint ventures, and trade association regulation, to provide only a small sample.
Lawyers within our media group provide clients with more than just first-class legal advice. Our understanding of the most complex deals and our overall knowledge of the business allow us to function promptly and effectively in increasingly competitive environments.
Reed Smith has the depth and breadth of technology experience that integrates into the work of our Advertising and Media teams—digital, context-sensitive and interactive advertising; new media, wireless content and digital distribution; online gaming and virtual reality—and also covers traditional technology areas such as e-commerce, web and application development, procurement and licensing, information security, privacy and identity theft, outsourcing, and systems development. No matter what the need, no matter how sophisticated or complex the technology application, no matter where technology takes our clients in this borderless, interconnected, and often wireless world, our Advertising Technology & Media team can provide guidance, with counsel, negotiation and drafting experience, and a full range of representation in all of your technology-based business initiatives and operations.
